Wednesday, July 27, 2016

Facebook’s Making Bank, And It Hopes To Make More Off Video

Candace Payne/Facebook

Facebook's business is booming. Its earnings results blew away Wall Street for yet another quarter today. And its competition can't seem to get it together. Yet rather than stand still and spend the next bunch of years milking its core business, Facebook has embarked on an overhaul, shifting the dominant content format of its core product from images and text, where it stands today, to video.

"Our community and business had another good quarter," Facebook CEO Mark Zuckerberg said in a statement accompanying today's earnings release. "We're particularly pleased with our progress in video as we move towards a world where video is at the heart of all our services."

Facebook earned $6.4 billion in the quarter, and the lone comment from Zuckerberg in the earnings release marking that achievement talks about video. That's called sending a message. You want to know where Facebook is headed? Read that line again.

Facebook needs video, lots of it, in order to take its next step as a business. Strength in video brings with it access to TV advertising budgets, which exist in a very different world than the digital and social media spaces in which Facebook has long operated. TV advertising budgets are BIG and, in this era of smaller TV audiences, increasingly ripe for the picking.

Twitter knows this well. It is investing in streaming professionally produced sports events, news, and entertainment video — including games from the NFL, NHL, and MLB. Asked about this approach yesterday, Twitter CFO Anthony Noto told BuzzFeed News that there's "a significant opportunity for us to leverage the live streaming deal to capture new budgets."

Facebook is angling for those budgets as well. Of course, as both of these platforms move toward video, they'll essentially be competing to keep their users based on who has the best stuff — and against other video providers. Which is why Facebook's move is not without risk.

Facebook recently tweaked its algorithm to emphasize content from friends and family. But amateur video can be tough to watch, which is part of the reason why Facebook is paying a reported $50 million to professional content creators and nothing to your uncle Bob.

"Our primary focus is on shortform content, not longform content," Facebook COO Sheryl Sandberg said today in response to a question about video, indicating that Facebook doesn't plan to make its experience a place to only watch the pros.

Candace Payne, aka Chewbacca Mom, came up more than once in Facebook's earnings call today. Facebook would love that type of live video from its users to become commonplace. But so far, with Facebook Live months in, there's only been one Candace Payne.

Figuring out a way to get the quality video from its users needed to make "video first" work may be a bigger challenge for Facebook than many are anticipating. Still, with another wildly successful quarter in the books, the social giant has some time to figure it out.




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Will the Tables Ever Turn on Facebook? - Fortune

Meanwhile, some investors fear Facebook's ability to keep its monopoly on social media. Andrew Left, a short seller at Citron ... Its lead in the mobile advertising market could shrink as Google GOOG 1.47% and others quickly catch up. And Facebook's ...
Facebook, We Who Are About to Click Salute You Bloomberg
Will Facebook be your next call center operator? TechCrunch
Facebook earnings boost expected from Instagram, live streaming: Live blog MarketWatch (blog)
The Next Web
all 35 news articles »


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3 Top Aussie CEOs Say Having a Facebook Page Isn't Enough

As business owners, by now we should all know that we need to be on social media. And if you're like me, when you think of social media, you think of Facebook. It's no wonder: in Australia alone, Facebook has 15 million active users, accounting for about 63% of the Australian population!

Like many of us, you've probably taken action and created a Facebook page for your business. Maybe you did a few promotional posts, or told people to come check out your business -- but that was about it. Frustrated by not seeing any immediate return, you more or less abandoned it, thinking to yourself "I really need to do something with my Facebook page..." -- yet not taking any real action.

But as anyone who owns a successful Facebook business page can verify, that time is now. Indeed, for business owners and entrepreneurs, networks like Facebook aren't just a trend, but rather a necessity. So I sought out three top CEOs -- all of whom have mastered the art of Facebook for business -- for their insider tips. As they are about tell us, simply having a Facebook page isn't enough.

Tailor your message to match your target client's thought patterns

"In order for us to gain a following and capture new leads, we have to create a connection. It's important for us to not only understand how our target audience engages on social media, but more importantly how they think," says Ben Simkin, CEO of BusinessNET.

Simkin is no stranger to using social media. His company has generated over 1.45 billion in sales using Facebook ads for himself and his clients. (Yes, you read that correctly: 1.45 billion. It's no wonder he's regarded as one of the most successful Facebook marketers in the industry.)

What's his secret formula? "It's all about getting inside your client's head. The more in-tune you are with your ideal client, the better you can tailor your message to match their thought patterns," he reports.

Simkin emphasizes that, if you create content or advertising on Facebook that doesn't flow from your client's internal dialogue, an immediate disengagement will occur, causing followers and potential clients to turn away.

That's why it's so critical that you post content that's intentional and targeted: according to Simkin, 'content for the sake of content' is a critical error and should be avoided at all costs.

Play the newsfeed's game

A key component in building a substantial Facebook following is delivering value to your audience. For Jack Delosa -- founder of Australia's biggest educational institute for entrepreneurs -- the even bigger question is, "How can we actually deliver consistent value that users engage in?"

For Jack, the answer lies in playing the newsfeed's game: staying on top of the current trends that are leading to engagement on social platforms. Don't just pay attention to what's trending and talk about it. Instead, pay attention to how the type of content is being delivered, and how users are engaging with it.

For example, right now, live video content is outperforming other types of content (e.g., images or text posts) on Facebook. And this trend wasn't lost on Delosa, who successfully reaches over 60,000 people organically each week just by running a live Q&A session.

But if you're ready to hit 'live video' button, not so fast. Delosa's #1 advice for those who are considering live streaming? Don't overdo it: going live too frequently can come off as annoying or spammy.

Treat your live streaming like you would a phone call to a friend. Don't just pick up the phone and reach out when you need something; rather, be considerate, entertaining, and have something of actual interest to talk about.

Stay true to who you are

Want to figure out how to nail social influence? Take a few notes from mega influencer Ashy Bines. With a global following of over 3.8 million, this Aussie fitness trainer is transforming more than just booties.

In a world where businesses can often come off as nameless, faceless corporate entities, Bines' genuine, personal, and relatable social media presence has generated an enormously positive response.

To that end, Bines highlights the importance of staying true to who you are, so people feel valued and connected. That means putting effort into personally replying to and engaging with your followers. Bines does this so well that many of her followers refer to her as their "social media best friend."

From staying on top of trends to being authentic to understanding your target market, social media presents many challenges for business owners. But as social media masters like Simkin, Delosa, and Bines demonstrate, it also presents immense opportunity for growth and prosperity.

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.



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Tuesday, July 26, 2016

Fresh Off Successful Launch, Sportle Enters Key Stretch As Fans Continue To Embrace Live Streaming

As millennials flock to their smartphones to watch live sports from seemingly anywhere at any time of the day, companies such as Sportle are capitalizing on the seismic shift. Billed as the "Google of Streaming Sports," Sportle provides a phone book or a one-stop shop to practically every live stream of a sports event being offered on the internet. Over the next few weeks, Sportle enters a key period with the Olympics and the NFL season looming.

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Should Facebook be regulated?

should facebook be regulated?

Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something different?

The social web has created amazing opportunities to learn, discover, connect, and have fun. But with the advent of innovations like live streaming video, horrifying images of terror and violence are becoming a more common staple of our news feed.

Facebook’s “terror policy” is pretty weak. In fact, it has proclaimed boldly that any live stream — no matter how controversial or ghastly — is welcome on its live video platform unless the violent act is celebrated.

So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream.

If a hostage live-streams a beheading and says, “The infidel got what he deserved,” it would be deleted by Facebook because it glorifies or celebrates violence.

The violent act itself is OK … it’s the intent of the person filming that determines whether it is appropriate for public consumption or not. Kind of a weird line, but that’s the Facebook guideline right now.

As of this moment, there is no way parents can absolutely guarantee that their children will not be exposed to horrific images on Facebook, not through Facebook or any third party app. Even if Facebook tweaks its algorithm to be age-sensitive, these videos could be seen through a share, by viewing another timeline, or by searching for the content. Shouldn’t we have a right to NOT see horror?

Should Facebook be regulated?

In the United States, there are regulations in place to keep obscene, profane, and violent content away from children on radio and television. Cable channels and subscription radio are not covered under these regulations because they’re considered “subscriptions.”

Since there is so much free “cable” video streaming around on apps these days, you might debate whether some of the regulations are dated or not, but clearly the government has a regulatory intent to protect citizens from content that is obscene or violent. There is no reliable filter in place to moderate violent content on Facebook — wouldn’t the government intent extend to this channel too?

Facebook might argue that a person has to opt-in to its service, like subscription television channels (although it’s free). So it is more like a cable channel than a network broadcaster.

But isn’t opting into Facebook similar to opting in to owning a radio or television? There are no ongoing subscription fees or commitments. The government recently ruled that the Internet is a “utility” like water or electricity. It is essential to modern life, not an optional subscription service. Should Facebook be regulated?

It’s a delicate issue, but make no mistake, this IS an issue. Or, is it?

Where is the debate?

What shocks me is that as I researched this topic, there is no discernible national debate on whether Facebook should be regulated like other broadcasting services. I found a few blog posts in 2010 on Facebook and regulation. A number of articles were written recently when it leaked that Facebook had a liberal bias and a very loose process to manage its trending news feed. But Zuckerberg addressed this bias issue through a meeting with conservative leaders and the topic has gone away.

However, violence in our news streams is just beginning. Live streaming is a relatively new innovation. And there is no fool-proof safeguard to keep horrific content away from the eyes of children.

Shouldn’t this be a topic of national discussion? Can’t we expect some option that gives parents the right to keep horrific content away from their children?

This is important. Let the debate begin here, on The Marketing Companion podcast.

In our latest episode, Tom Webster and I tackle this head-on. We also offer a different slant on the Pokemon craze and disclose new research that signals real trouble for the television industry.

And, we reveal the 2016 edition of The World’s Worst Apps that help you with everything from poop to passion. Ready for this? Click here to begin:

If you can’t access the edition above, click on this link to listen to Episode 81

Please support our extraordinary sponsors. Our content is free because of their generosity.

Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty, the best weekly curation of digital news.

BuzzSumoBuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour!

Screenshot 2016-04-04 10.00.58

Affinio is now offering a FREE eBook co-authored with Mark Schaefer called How to Identify, Understand and Grow Your Ideal Content Audience. Check it out, as well as their new free audience Discovery tool. Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers. Affinio believes that if we can understand individuals at a deeper and richer level, then we can fundamentally change the way people relate to one another. By understanding the interests and cultural DNA of key audience segments, marketers are empowered to take an audience-first approach to making meaningful connections with ideal consumers. Find out how at Affinio.com.

Illustration courtesy Techspot

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Monday, July 25, 2016

Twitter Is Adding Free MLB and NHL Live Streams to Its Sports Lineup - Fortune

The social networking site reportedly has inked a deal with Major League Baseball and the National Hockey League to broadcast weekly games for both leagues as early as this season, though no date has been given for when the games will start Twitter ...
Twitter Looks to Become Digital Watering Hole for Sports Fans Wall Street Journal
Twitter will livestream weekly games from MLB and the NHL TechCrunch
Twitter Announces Live Streaming Partnership for MLB Games, NHL Games and Nightly Highlights Program from 120 ... PR Newswire (press release)
Variety  -Engadget  -Recode
all 69 news articles »


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Wednesday, July 20, 2016

Twitter inked a deal with the NBA to livestream exclusive content - CNBC

Twitter is betting heavily on live video to help it grow but is facing stiff competition from the likes of Facebook which has beeninvesting heavily in its own live streaming platform, and Snapchat which is bolstering its advertising business. For the ...
Twitter Signs NBA Deal to Stream New Shows Wall Street Journal
Twitter lands contract with NBA for original live programming Los Angeles Times
Most of Twitter's streaming video deals are not must-see TV Recode
USA TODAY  -NBA.com (blog)  -Quartz
all 64 news articles »


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Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My!

Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My!We take a close look at Periscope, Facebook Live, and YouTube mobile live streaming, and how some brands and video marketers are using these platforms to their advantage.

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Monday, July 18, 2016

Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My!

Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My!We take a close look at Periscope, Facebook Live, and YouTube mobile live streaming, and how some brands and video marketers are using these platforms to their advantage.

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Sunday, July 17, 2016

ALLie 360 Home Livestream Camera: Unboxing and Setup

Cameras can do it all it seems these days, and this one is no exception. Take a look with me at the live streaming 360 degree camera that helps you capture it “all”. ALLie 360 Home Livestream Camera: Check out the ALLie 360 here. Check out a sample stream from the ALLie 360 here. Thank you […]

The post ALLie 360 Home Livestream Camera: Unboxing and Setup appeared first on Amy Schmittauer | Video Content Marketing Expert | YouTube & Video Marketing Speaker.



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Friday, July 15, 2016

Live From The RNC Convention: Civility Trumps Conflict In The Purple Tent

While our country is bracing for possible conflict at the RNC convention in Cleveland next week, we at Purple America are planning for civility. Welcome to the Purple Tent, the civility destination at the RNC convention, where national thought leaders will lead conversation about our shared values and how we actually can get along.

Rodney King, the black Los Angeles taxi driver who, in 1991, became the national poster child for police brutality, challenged all of us with a question that still prevails today: "People, I just want to say, can we all get along, can we all get along?"

Unfortunately, this question still rings true for race relations and current-day politics.

This last week has been a devastating one in America. The two shootings of innocent black men by police in Baton Rouge and St. Paul reinforce continuing feelings of distrust, disrespect and disregard between the African American community and police. The massacre of five innocent police officers in Dallas by a black man whose anger bubbled over shows us how anger and resentment can be accelerants that can turn things destructive and ugly.

In the wake of these recent incidents, there have been the usual condemnations, observations and platitudes that we have heard over and over again since Ferguson, Charleston, San Bernardino, Orlando, Baton Rouge, St. Paul and, now, Dallas.

Dallas' mayor Mike Rawlings called for us to "... Come together at this time and to love one another deeply." Washington Post columnist Michael Gerson called for empathy. Senator Cory Booker said that, "... We need people who bind our wounds." These statements may be appropriate, but they don't tell us how. How do we, how can we love one another?

If you listen to the pundits, many say that America is terribly divided. But these pundits give us few solutions about how we can actually do better or be better. Chuck Todd, moderator of Meet the Press, said last Sunday that, "America is becoming more tribal, divided by income, religion, politics, and race." Former Philadelphia Police Chief Charles Ramsey, now the head of the President's Task Force on Community Policing, said that, "We are sitting on a powder keg. You've got too many people dealing in extend rhetoric. We need to come together." Nice observation, but how can we get along?

Los Angeles Times columnist Doyle McManus recently observed that, "In an era of partisan polarization, the problem isn't merely a deficit of great leaders capable of binding the nation together. It's also a shortage of citizens willing to listen."

Between platitudes from leaders and doomsday scenarios proffered by media, many ordinary Americans choose to check-out, to become tone-deaf, shaking their heads and drowning out the noise, while concluding that division and conflict represent a new normal that cannot be changed. To these people -- those who are not directly affected or in the line of fire -- the default solution may be to isolate oneself from the daily din, effectively climbing into a isolationist hole where no one will bother them.

Other Americans react by preparing to protest. Still others, loners like Dallas shooter Micah Johnson -- and I believe there are many of them -- are building up anger within themselves that someday will explode. All of these scenarios are facts of life in current-day America. None of them will improve division, hate, anger, resentment or isolation.

Another scenario will -- conversation. It sounds simple, but it works. Why? Because conversation is the medium of human interaction. It allows us to forge bonds, understand one another, empathize, and then seek common solutions.

We are lacking in conversation in America. For whatever reason, aside maybe for retirees congregating at Panera over coffee and bagels, groups don't routinely assemble to discuss issues. Maybe because we've been spoiled by talk radio and television; maybe by the ease of just observing conversation in action on TV or chatting on the Internet; maybe by the constant droll of talk show hosts that give up their daily dose of expert opinions and tirades; maybe by the false illusion that, by sending emails or text messages, we are having a conversation.

Some of that does involve conversation. But much of that involves venting. We have become a nation of venters. Venting is not conversation. Yes, you get stuff off your chest, but without conversation, venting goes nowhere.

Conversation requires two or more people sitting down and having a civil discussion. Not ranting; not yelling; not texting or emailing; not finger-pointing, not point-counterpointing. Just talking.

What do you talk about? Issues and values.

I have learned through 22 years of involvement in Project Love workshops, involving 83,000 teenagers, that even the most distressed and dysfunctional school can be turned around through conversation. That when teenagers talk about their issues in a calm, civil, authentic way, they invariably also talk about their values: right and wrong, fairness and what kind of school community they want to have. This is true for suburban, urban or rural teenagers. It's true for all socioeconomic, racial and religious blends of teens.

Last year, when Cleveland experienced multiple police-community incidents and shootings, Project Love, Purple America and other groups -- nonprofits, churches and synagogues, and government, as well -- brought diverse people together for community conversations. We talked, listened and, together, defined core values. Police, prosecutors, council members, victims, and ordinary citizens attended. Anger occasionally vented and then was dealt with respectfully within the conversation. Cleveland, unlike Baltimore and Ferguson, did not burn!

Cleveland is still a work in progress. Government is implementing a Department of Justice consent decree to deal with excessive force issues within the Cleveland Division of Police. The community is working on community policing and equality issues. And, most significantly, we all are continuing the dialogue.

That is why we at Purple America believe that it's appropriate that, during the RNC Convention, Cleveland set an example by having a destination that will model civility and conversation, The Purple Tent will provide an example for our country, community and politics of something that we can do: talk to one another.

Within the Purple Tent, as opposed to venting, national thought leaders, community citizens, out of town gawkers, and RNC delegates will be discussing how to get to civility and common ground, how to influence media to be positive and promote solutions, how to engage Millennials, and how to take a lead in standing for civility.

Many have concluded that America is dividing and disintegrating. I believe that Americans are really looking for solutions that make us the nation of our shared values, the America whose vision, actions and outcomes we can embrace and be proud of.

Until that vision is shaped and buttressed through authentic conversation and thoughtful leadership, anger will occasionally bubble over intrude on our lives.

But, while venting and anger will not solve our national issues, I believe that conversation will. Conversation will also forge bonds, empathy, mutual understanding and solutions.

Whether you choose to watch our live streaming at www.purpletent.us or participate by visiting the Purple Tent in Cleveland (July 18-20) during the RNC Convention, I hope that you will be a part of the national conversation to restore civility to our country. The stakes are high. The moment is now. And you can be part of the solution. Tweet your thoughts @purpleamericaus, hashtag #purple4civility. To see the entire Purple Tent schedule, go to www.purpletent.us.

Muszynski is Founder of Purple America, a national initiative of Values-in-Action Foundation to re-focus the American conversation to a civil, productive and respectful dialogue around our shared values. To see America's shared values and get involved, go to www.PurpleAmerica.us. Project Love is a school-based character-development program of Values-in-Action Foundation. To see information about Project Love school programming, go to www.projectlove.org. To see a schedule of events in the Purple Tent, go to www.purpletent.us

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.



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Thursday, July 14, 2016

Twitter signs a live-streaming deal to bring Pac-12 university sports to its service - TechCrunch

Twitter's quest to become a live-streaming service continues this morning with another announcement of a new partnership that will bring live events to its social network. This time, Twitter and Pac-12 Networks are teaming up to stream more than 150 ...
Pac-12 Networks Announces Live Streaming Partnership with Twitter Pac-12.com
Twitter Will Live Stream Three Bloomberg Daily TV Programs StreamingMedia.com

all 27 news articles »


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Pac-12 Networks Announces Live Streaming Partnership with Twitter - Pac-12.com

SAN FRANCISCO (July 14, 2016) – Pac-12 Networks announced today that Twitter will be its premier streaming partner for Pac-12 Plus, a broadband network of live events produced by the conference's 12 universities, with at least 150 games over the ...
Twitter signs a live-streaming deal to bring Pac-12 university sports to its service TechCrunch

all 17 news articles »


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Wednesday, July 13, 2016

State of the Art: Live Streaming Breaks Through, and Cable News Has Much to Fear

The Philando Castile shooting and its aftermath have catapulted services like Facebook Live and Periscope into the center of the news, challenging cable to adapt.

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Monday, July 11, 2016

Facebook issues streaming guidelines after Castile shooting video goes viral - Christian Science Monitor

In the past week, thousands of Facebook users have watched two of the biggest news events of the month – the police shooting of Philando Castile and the massacre of Dallas police officers at a protest event – through live streaming videos posted by ...
Facebook vows to only delete graphic live video used to mock victims Ars Technica
New Challenge for Social Media: Policing Violent Live Videos Wall Street Journal
Face it, Facebook. You're in the news business. Washington Post
BuzzFeed News  -The Hill  -Quartz
all 349 news articles »


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Sunday, July 10, 2016

Black Lives Matter activist DeRay Mckesson released in Baton Rouge

Mckesson was live streaming a protest Saturday night in Baton Rouge when he was detained.

     
 
 


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Face it, Facebook. You're in the news business. - Washington Post

You've heard of the accidental tourist. And now we have the reluctant news media. I'm talking about Facebook, Twitter, YouTube, among others. With the advent of live streaming options — Facebook Live and Periscope, primarily — their already huge ...
Graphic videos spark questions for Facebook, journalism The Hill

all 10 news articles »


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With police violence, Facebook Live is getting uglier—for better or for worse - Quartz

Littau also questions the rules that the social media site has in place when Facebook Live is used to document a shooting, not from the perspective of the victim, but from that of the perpetrator. In August 2015, the gunman responsible for killing two ...
Silicon Valley companies condemn recent shootings via social media CNBC
Free Speech vs Censorship: Facebook Explains Live Streaming Policy Tech Times
Facebook needs a way to report content as “Graphic But Newsworthy” TechCrunch
Inc.com
all 279 news articles »


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Black Lives Matter activist DeRay Mckesson arrested in Baton Rouge

Mckesson was live streaming a protest Saturday night in Baton Rouge when he was detained.

     
 
 


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Black Lives Matter activist DeRay McKesson arrested in Baton Rouge

McKesson was live streaming a protest Saturday night in Baton Rouge when he was detained.

     
 
 


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Thursday, July 7, 2016

Victim's sister: Minnesota police shooting "modern day lynching"

Girlfriend of Philando Castile began live streaming moments after police shot and killed him during a traffic stop

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